How an email account that only made money when someone remembered to hit send became Sondur's second-biggest sales channel.
All figures are platform-attributed email & SMS revenue from Sondur's own account, measured across the 12-month engagement.
Sondur came to us with the hard part already done. The Travel Cushion was a proven product, Facebook and Instagram ads were bringing consistent traffic, and the store was converting well. This was not a struggling brand.
But email only happened when someone on the team found a spare afternoon to build a newsletter. Some weeks that happened. Most weeks it didn't. You could see the gaps in the revenue graph: send an email, sales. Skip a week, silence.
Every abandoned cart, every shopper who browsed a cushion and left, every new subscriber who never got a second email: paid traffic that Sondur had already bought, walking out the door with no follow-up.
From $143,800 in the year before the engagement to $1,791,495 in year one. That's a 1,146% increase, but 12.5x is easier to picture.
Everything email and SMS produced across the engagement: flows, campaigns and texts combined.
80.9% of the total came from flows and triggered texts. This revenue arrives whether or not anyone on the team touches the account that week.
A channel Sondur had never used. Email open and click rates held steady after it launched, so this was new revenue, not shuffled revenue.
Nearly a third of everything the store makes now comes through email and SMS.
The store kept growing while the channel was rebuilt. Email and SMS carried an increasing share of it each quarter.
We mapped where shoppers were dropping off and what every lost cart was worth.
Welcome, abandoned cart and browse abandonment flows written, designed and live.
Checkout-recovery texts added once email was proving the playbook.
Engaged-only segments rebuilt the sender reputation with Gmail and Apple Mail.
Weekly campaigns on the healthy list, with every flow A/B tested as data came in.
Sondur's team no longer writes newsletters to hit sales targets. The follow-up runs itself, and four out of every five dollars the channel makes arrive without anyone touching the account.
We'll audit your email and SMS account, show you exactly which shoppers are leaving without a follow-up and what that's costing you each month, and give you the step-by-step plan. The plan is yours to keep whether you work with us or not.
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